While the thought of selling your home during the winter months may dampen your holiday spirit, the season does have its advantages. And this year, the market shows no signs of slowing down, in terms of buyer demand. With high demand and low inventory, sellers have a unique advantage. Want to know more? Read last months blog post: 7 Reasons To List Your Home This Holiday Season.
For those of you that have your home listed for sale or are ready to do so, check out these tips for selling this holiday season:
Deck the halls, but don’t go overboard.
One thing that happens to all homeowners is that we tend to accumulate a lot of stuff. This is especially true of holiday decorations. As you begin decorating, channel your inner stager or designer. This year, for the sake of appealing to the buyers touring your home, use your best decorations as holiday accents without drawing attention away from your home’s best selling features. Your home may have large windows with a great view or an expansive kitchen fit for a chef. Whatever sold you on your home when you first bought it is most likely the same feature(s) that will sell your home during the holidays. Don’t cover up your view with an excessively large Christmas tree and avoid filling your living room in snow globes, nutcrackers, and a large nativity scene. You want to accentuate your home with holiday décor, not bury it.
Holiday décor can help prospective homebuyers imagine your house as their future home. If you have a fireplace, decorate it with garland and hang stockings from the mantle. Use candles and essential oil diffusers with iconic scents of the season, such as pumpkin spice or balsam and cedar. You especially want to keep your home clutter-free and need to clean it regularly. Belongings can easily begin to pile up during the holidays, so make sure you stay on top of it. Create an environment that makes prospective homebuyers feel comfortable and warm the moment they walk through your front door. You want them to feel at home.
Outside temperatures are well below freezing during the holiday season in most of the United States. Driveways and walking paths are blanketed in snow and ice, and icicles hang from gutters like glass curtains. A legitimate concern for home sellers in one of these colder climates is how to keep your property safe for homebuyers. The only thing you can really do is be proactive and break out that snow shovel and start clearing a path.
If you’re expecting snow on an almost weekly basis, then it might be best to hire out professionals to come by once a day and make sure your driveway, front steps, and any walking paths are cleared for people touring your home.
Make sure your home is priced right.
No matter what time of year, a home that’s priced right for the market will make buyers feel merry. Work closely with your agent, to be sure that your home is priced competitively & appropriately for your neighborhood and local market.
Make curb appeal a top priority.
Your neighborhood may actually look more appealing to homebuyers during the holiday season. You don’t want to go overboard with your exterior holiday decorations, but you want to make your house shine along with the other homes on your block. During these winter days, your lawn may not be that lush green it usually is during the summertime and your trees may currently be barren. That’s why making your curb appeal a top priority is necessary when selling your home in winter. Make sure to pick up all the sticks, dead leaves, and any other debris and that your lawn is neatly trimmed. Even during the colder months, a few weeds that poke up from the ground can make your lawn seem neglected. If you have pictures of your home at alternative times of the year when your curb appeal is burgeoning with flora, these may also be a good idea to have available for homebuyers during home tours. This way, instead of homebuyers trying to picture your house in other seasons, they can just see it for themselves.
Take top-notch real estate photos.
When the weather outside is frightful, homebuyers are likely to start their house hunt from the comfort of their homes by browsing listings on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home. If possible, have a summer or spring photo of your home available so buyers can see how it looks year-round.
Create a video tour.
You’ll get less foot traffic during the holidays thanks to inclement weather and vacation plans. But shooting a video tour and posting it on the Web may attract house hunters who don’t have time to physically see your home or would rather not drive in a snowstorm. I personally offer walk-thru videos for my clients & for certain listings, professional drone videos or 3-D Virtual Tours are offered as well.
Give house hunters a place to escape from the cold.
Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.
Relax — the new year is just around the corner.
The holidays are stressful enough with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don’t sell now, there’s always next year, which, luckily, is only a few days away.